EssenceMediacom | Performance Group Director

Description

ABOUT GROUPM NEXUS

GroupM Nexus is the world’s leading global media performance organisation that unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Finecast, Xaxis, Sightline and Goat) into a single unit. The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.

With +350 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people. We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.

Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.

ABOUT ESSENCEMEDIACOM

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons.

EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

ROLE OUTLINE

The Performance Group Director – Campaign Delivery is a senior consultant that oversees and coordinates the delivery across a team of biddable media planning and campaign management experts. You will lead performance driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses. The Performance Group Director – Campaign Delivery will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery.

This role encompasses people management within the broader Campaign Delivery Team including recruitment, fostering key talent, reviews, training, coaching and performance management.

Other responsibilities include being a pivotal part of a broader eco-system in partnership with EssenceMediacom’s strategic, client and marketplace teams. There is a level of accountability to that relationship and to ensure that biddable planning is a component of the broader media strategy. As a leader it is pivotal to drive a high functioning team with alignment on cultural values and business priorities across EssenceMediacom x Nexus.

KEY RELATIONSHIPS

Drive high functioning deliverables and culture in your immediate team
Collaborating closely with activation teams
Foster deep trust and understanding with agency client, strategic and marketplace teams
Establishing strong relationships with relevant media, data, and technology partners

WHAT YOU SHOULD SPEND YOUR TIME DOING

People – 40% of your time

Lead a team of high functioning performance planners within biddable media
Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
Be responsible for driving a culture that builds relationships on trust between EssenceMediacom and Nexus
Ensure resource management and workflow designation are running at optimal capacity across performance teams
Drive your teams training requirements, resource management and certifications in alignment with the performance training program
Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
Empower teams to adapt to fast changing priorities
Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements

Process & Operations – 30% of your time

Serve as key point of contact on brief delivery responses and reporting requirements with EssenceMediacom in developing tactical strategies/responses
Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
Oversee end-to-end project management of campaign brief and delivery
Lead the planning and development of all biddable media recommendations
Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
Act as the leading point of contact between the Activation team and EssenceMediacom when delivery or quality is compromised
Actively contribute in new business development and pitching when required
Educating and advocating in partnership with EssenceMediacom x Nexus on service level agreements
Support in the delivery of biddable best practice planning principals
Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity

Client – 15% of your time

Provide strategic elevation and experience to the performance product, across clients
Develop and oversee the deployment of a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
Identify new product opportunities that will enhance clients’ digital footprint and support on digital maturity
Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
Provide technical perspective in client meetings when specific expertise is required
Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across EssenceMediacom x Nexus
When required, a strict adherence to buying commitments that have contract association

Commercial – 15% of your time

Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
Responsible for the overall delivery of client investment, with flawless accuracy across all aspects
Identify commercial opportunities with the ability to make a compelling case for their inclusion
Responsibility for building a business case to grow the performance team
Maintain and comply with finance processes ensuring accuracy on a monthly basis
Adherence to GroupM policies and procedures
Supporting EssenceMediacom Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client

WHAT MAKES A GREAT PERFORMANCE GROUP DIRECTOR – CAMPAIGN DELIVERY